What Should Ezine Publishers Do To Be More Preview-Pane Friendly?

  1. Redesign your email newsletter template to put the highest value text links near the top and move the images (which might be blocked anyway) below the fold. While I'm sure your HTML ezine header is pretty, this is about getting results.
  2. Give the top 4 inches (10 centimeters) of your ezine a very close inspection. This may be all that your email members see before tossing your email. Lose idle chit-chat or low-value content in this space and replace with the highest value information or a link to that information.
From emailuniverse