Free pdf Download - Creative Guidelines for Emails

This is one for the coders...

Email and HTML

Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag conventions.

There are many elements to be considered in creating a great HTML email. This guide should greatly help coders to avoid nearly all problems and subsequently speed up the trial and error testing process. But although this guide is intended to cover as much of the requirements as possible, without actually doing it, there is never a replacement for real testing.

This guide includes an overview of:
  • WYSIWYG editors
  • CSS and Styling
  • The HTML page
  • Images
  • Content and Deliverability tips

...Download the guide from Pure360 now

Beating Amazon's Bulk Email Marketing Strategy

Amazon is widely seen as the number one site for relevant, targeted user content on their ecommerce platform. This view seems to have leaked over into their email marketing but is their email marketing as good as we think it is. In short, "nope it ain't". Here is why it ain't, why they get away with it and how you can do it better than on

Email Marketing Trends

It certainly wasn’t the year of major innovation but marketers seem to have their hands full enough with justifying social media – they want some security and consistency and that is what email marketing provides.
Here are some nuggets from 2009, including:
  • Recipient Control and Targeting
  • Preference Centres – Give them a choice
  • Multiple opt-ins
  • Clear strategy on

Trust Earning Text: Earn Recipient Trust with your Preheader

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list? The least you can do with your pre-header is add some Trust Earning on

Spammers vs the Spam Filter

Since the beginning of email, as we know it, spam filters and spammers have been battling it out to gain control over our inboxes. For those who are unsure: spammers send out mass unsolicited mailings which flood inboxes and, if sent in the thousands or more, cause a slow down in data flow for ISPs. In an attempt to overcome this spam filters were put in place to restrict spam emails from arriving in users' inboxes. This is the story of the evolution of those filters, showing why they act the way they do on