Privacy Protection Statements

Here are some example phrases that are in bad form:

"Because we hate spam as much as you do!"

"We hate spam as much as you do! We never sell or disclose your name or e-mail address to third parties. For more information, please see our privacy policy."

Why is this bad form?

Whatever you are FOR;
Strengthens YOU.
Whatever you are AGAINST;
Weakens YOU.

"Hating Spam" puts you against something. Being for privacy protection strengthens your position.

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