14/05/2009 19:37 Andrew Kordek
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Is there such a thing as too much preheader text? Dunno know if you agree with me on this, but the latest JcPenny email is crammed full of pre-header text and appears as if they are trying to do too much?
Thoughts?...read on
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Mark @ EMR also did an interesting one on pre-headers too.
I like preheaders - there was a good article from one of my favourite experts in the Email Marketing Manual who called the whole thing Trust Earning Text.
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Is there such a thing as too much preheader text? Dunno know if you agree with me on this, but the latest JcPenny email is crammed full of pre-header text and appears as if they are trying to do too much?
Thoughts?...read on
-
Mark @ EMR also did an interesting one on pre-headers too.
I like preheaders - there was a good article from one of my favourite experts in the Email Marketing Manual who called the whole thing Trust Earning Text.
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