Justin Premick (09/07-2009?)
How do you keep subscribers reading your email marketing campaigns and/or clicking to your website, especially as they “age” (as more time passes since they signed up) and you compete for their attention with an increasing number of other senders?
Obviously providing valuable content plays a big part here (as we’ve discussed on several occasions), but sometimes a little extra incentive can help, too.
Recently Tracey, our Director of Customer Solutions, passed me an email with a helpful example of how to provide an incentive for subscribers to keep reading and clicking on your emails....read on
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If you treat your most frequent interactors right, they will do the marketing for you - I heard this first from Seth.
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How do you keep subscribers reading your email marketing campaigns and/or clicking to your website, especially as they “age” (as more time passes since they signed up) and you compete for their attention with an increasing number of other senders?
Obviously providing valuable content plays a big part here (as we’ve discussed on several occasions), but sometimes a little extra incentive can help, too.
Recently Tracey, our Director of Customer Solutions, passed me an email with a helpful example of how to provide an incentive for subscribers to keep reading and clicking on your emails....read on
- - -
If you treat your most frequent interactors right, they will do the marketing for you - I heard this first from Seth.
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