DMA Blog: Metrics and their meaning - Part 2

July 01, 2009 Jonathan Burston, CACI & Legal and Best Practice Hub

Here's the second instalment of the Legal & Best Practice Hub on Metrics and their meaning. What we're hoping is to gain your feedback and comments.
This week we're looking at Internal Monitoring and the metrics that feature in this area:

1. Average Soft Bounce Rate
2. Average Total Click-through Rate
3. Average Unique Click-through Rate
4. Average Unique Open Rate
5. Click to Conversion Rate
6. Click to Open Rate
7. Click to Purchase
8. Click-through Metrics
9. Click-through Tracking on