EmailWarts: Tell people when your email sending changes

Dylan Boyd at 9:30 AM, Jul 08 2009

I love it when I see a company do a good job with keeping their subscriber base in the loop proactively to changes in their email services. When you decide to make a change to your IP, your sending domain, your ESP (Email Service Provider) or anything else about your programs that might make an impact on your delivery you need to make sure that you are clearly communicating these changes to all...read on

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I like this article, the FHM example is really good too.



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