"Usability expert Jakob Nielsen once said that email marketing is “probably the single highest ROI-action you can take to improve your internet presence.” Some studies have shown that an effective email marketing campaign can generate an ROI of nearly $10 for every $1 spent. Research by the Direct Marketing Association concluded that email marketing outperformed all other direct marketing methods in ROI.
In other words, email marketing is a highly effective tool for putting money in your pockets. At the core of email marketing is linking. Within your newsletters, you’ll be asking your customers to click links to learn more about your products and services and to take action on special deals.
To help you get the most from those links, I’ve come up with this short list of email marketing linking tips"...read on
Written by: Eric Brantner Aug 2009