I've mentioned a couple of times that recipients can de-prioritise you to a brand that they do not want to forget but aren't going to do anything about now.
This ties in with Seth Godin's "being remarkable" and always having a good story (As Seth has written soo much great stuff - these two links are actually Google Searches - pick your own blogs or videos).
On the 20th of August Kara Trivunovic for MediaPost's Email Insider wrote "Can You Walk And Chew Gum?" which is a great real life example of how people can see your emails and prioritise accordingly...read on
