Back in August (Aug 22 2009) Benchmark Email wrote an interesting piece about what 'not' to do...
"Email marketing, if carried out in the right way, is extremely economical and can provide you with some spectacular results. Best email marketing results require a moral, and extensively detailed plan to be in place. Setting this plan in place usually takes up a substantial amount of thought and energy; this is something a lot of email marketers fail to give consideration to.
To avoid making typical beginner mistakes, take a look at our list of common email marketing mistakes"...read on
"Email marketing, if carried out in the right way, is extremely economical and can provide you with some spectacular results. Best email marketing results require a moral, and extensively detailed plan to be in place. Setting this plan in place usually takes up a substantial amount of thought and energy; this is something a lot of email marketers fail to give consideration to.
To avoid making typical beginner mistakes, take a look at our list of common email marketing mistakes"...read on
