Is Scale A Factor In Successful Email Marketing?
by David Baker, Monday, July 20, 2009, 11:15 AM for Media Post's Email Insider
This is a nice piece that drags us out of digi-world and back to reality and demonstrates not only how the volumes of our audiences and customers changes the way we look at things it also made me think about my perspective for using the recent social media, dialogue and profiling requirements with my very large lists.
It left me with a good perspective on it and I think I might re-visit it every so often to drag me back to my audience. If I can make every customer feel like they're a tourist on a Greek island I reckon they'll be happier and more eager to spend too...read on