Keys To Great Email Strategy
by David Baker, Monday, July 27, 2009, 12:07 PM for Media Post's Email Insider
David lists out and elaborates on his 5 key points for strategy.
Some of it is quite bigger picture. It is a great starting point for a framework and those of us who are already in the place, we can see which bits we are and aren't doing. It's not a blue print but it does help as a validator for our own methods and sums up much of what everyone else is saying in a lot of detail, which his always useful...read on