DotMailer & ReturnPath's: 3 Checklists to improve ROI by building trust in your email programme

Dotmailer decided to copy and paste a bit of return path's Sender Education Programme Kit and blog it, here it is:

"The year ahead may be challenging but that doesn’t mean you can't exceed your revenue goals and enjoy even greater ROI. Building trust is the key to growing your revenue from email marketing. Follow our checklists in this Revenue Booster kit to help improve customer confidence, sharpen your campaign relevancy and reap the rewards"...read on
Article undated, read 28/08/2009