Email Success Requires Well-Educated Marketers
by Loren McDonald, Thursday, July 30, 2009, 1:15 PM for Media Post's Email Insider
This is a classic and quite close to my heart as this is why I started this blog ... a brain dump!
I know bag load about Email Marketing, web development, web application development, web app frameworks, database management, blah blah blah but I can't just sit down with someone and drop it in their head. I can't even tell them about it because they will have no life experience to relate and reference it against. So instead, I find something out, someone else says something useful and I have and opinion on it etc. it goes on the blog.
Loren is also pointing out the education gap from sending a message to a list and actual proper email marketing. There are webinars, seminars, white papers, blogs, email marketing for dummies books, Mark Brownlow, Jeanne Jennings, me? but it is all opinion and there is a scarcity of quality and nothing definitive, which is why it can be big money if you get it right.
Mark Brownlow's Email Marketing Reports has a little recommendations of books section, which does include Jeanne Jennings's Email Marketing Kit.
You still have to really put in the time and there is not really an environment for trial and error and your lists are real people.
Loren categorises into 8 main areas you need to understand at a good level and it is a great starting point before you delve into the depths of each to really do it in the best way possible...read on