The one thing that really bugs me about email marketing is the NCTR.
The No Clickthrough Rate. Benchmarks tell us CTRs are typically 7%. So
the average NCTR is 93%.
93% of recipients are not clicking on an average marketing email. Think about that.
At
this point we all chime in with words like targeting, relevancy,
trigger email, segmentation, lifecycle campaigns...all great stuff
which can lift responses 50%, double them even. Let's say you even get
a threefold lift.
Now your NCTR is 79%.
Hang on, we have some fantastic targeting going on and still most people are not interested enough to click. read on...
The No Clickthrough Rate. Benchmarks tell us CTRs are typically 7%. So
the average NCTR is 93%.
93% of recipients are not clicking on an average marketing email. Think about that.
At
this point we all chime in with words like targeting, relevancy,
trigger email, segmentation, lifecycle campaigns...all great stuff
which can lift responses 50%, double them even. Let's say you even get
a threefold lift.
Now your NCTR is 79%.
Hang on, we have some fantastic targeting going on and still most people are not interested enough to click. read on...
