4 shady list-building tactics to avoid
Karen J. Bannan 05/02/2009 22:25 UK
In these times, when every e-mail signup counts, it might be tempting to take shortcuts to build your list. In fact, you may have already engaged in so-called “gray hat” tactics—practices that aren’t illegal, but certainly won’t win you any fans or new customers, and may even affect your deliverability. Here are four shady list-building approaches that Dave McCue, marketing manager for e-mail marketing service provider SubscriberMail, and Loren T. McDonald, VP-industry relations for Silverpop,...
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Karen J. Bannan 05/02/2009 22:25 UK
In these times, when every e-mail signup counts, it might be tempting to take shortcuts to build your list. In fact, you may have already engaged in so-called “gray hat” tactics—practices that aren’t illegal, but certainly won’t win you any fans or new customers, and may even affect your deliverability. Here are four shady list-building approaches that Dave McCue, marketing manager for e-mail marketing service provider SubscriberMail, and Loren T. McDonald, VP-industry relations for Silverpop,...
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