Mark Brownlow: 10/02/2009 13:28
There is some argument out there on whether sending deals, discounts,
free shipping, coupons etc. makes long-term sense for any email
marketing program.
One side says you're simply training
recipients to buy at discount rather than full price. The other side
says, yes, but if it brings more sales and profits, who cares? At this
point, arguments about price theory and branding break out.
But there's a bigger problem here: read on...
There is some argument out there on whether sending deals, discounts,
free shipping, coupons etc. makes long-term sense for any email
marketing program.
One side says you're simply training
recipients to buy at discount rather than full price. The other side
says, yes, but if it brings more sales and profits, who cares? At this
point, arguments about price theory and branding break out.
But there's a bigger problem here: read on...
