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With the recession putting marketing budgets under ever more pressure, brands will inevitably be forced to be more creative with their e-mail campaigns and distribution. Here are six tips for gathering new customers without dropping your existing service levels.1. Look...       |
In this month's Infobox you can read the following articles: 'Welcome' emails can help retain subscribers - by Loren McDonald of Silverpop Think that soft bounces are caused by a full inbox? Then think again! - by Dela Quist of...      |
