Bounce Parameters, Budgets, and Deliverability
E-MAIL MARKETING
E-MAIL MARKETING By Jeanne Jennings, ClickZ, Feb 9, 2009
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Do you know the specifics of your bounce parameters and if, or when, e-mail addresses are removed from your list for bouncing?
At a basic level, there are two kinds of bounces: hard and soft. In general terms, hard bounces suggest terminal inability to deliver, while soft bounces may reflect a temporary delivery problem. read on...
