I get pretty put out when someone gives me a gem every 50 tweets but the rest are pitches about their software, ads for seminars and webinars or telling me what they had for breakfast.
This list has the people I have seen being the most consistent dedicated email marketing tweeters.
It won't be perfect but it is the best I have found, so far:
http://twitter.com/getintheinbox/bestofemailmarketing
Showing posts with label integration-software-technology. Show all posts
Showing posts with label integration-software-technology. Show all posts
Blue Sky Factory
Another classic from the guys at Blue Sky Factory:
5 MORE Things All Email Marketers Need to Know
Reports, templates, and lists – oh my!
There are many aspects of an email marketing campaign. From building a list to analyzing campaign results, email marketers have a lot to keep track of. I recently posted a basic list of 5 things all email marketers need to know, but was asked to do a similar list with information that’s, well, a little less basic. (And while you’re here, save some trees. Just click on the image to the right.)
Ask and you shall receive. Here goes...read on
October 29th, 2009 by Amy Garland
5 MORE Things All Email Marketers Need to Know
Reports, templates, and lists – oh my!
There are many aspects of an email marketing campaign. From building a list to analyzing campaign results, email marketers have a lot to keep track of. I recently posted a basic list of 5 things all email marketers need to know, but was asked to do a similar list with information that’s, well, a little less basic. (And while you’re here, save some trees. Just click on the image to the right.)
Ask and you shall receive. Here goes...read on
October 29th, 2009 by Amy Garland
EMR: Assessing the best time to send email
In line with Marc Munier's article about misconceptions in email timing, the legend of Mark Brownlow has done his home work again and really gone to town, this guy knows his stuff and it is all on his web-site for us to use!
Assessing the best time to send email, As well as being a must read it also takes you on a journey through where you can find out what email is right now and where it is going. read everything this guys writes.
Assessing the best time to send email, As well as being a must read it also takes you on a journey through where you can find out what email is right now and where it is going. read everything this guys writes.
econsultancy: Defining trigger, remarketing and behavioural emails
It is important, I think, to define what is going on and what is out there in the market regarding trigger email marketing, behavioural email and remarketing, phrases thrown around and often confused but which have key differences.
I want to hazard some definitions of these terms, and of course I am open to having these challenged...
All businesses pinch vogue terms and use them to describe what they do. The bigger the issue and phrase, the more companies try to ride the bandwagon.
‘CRM’ was the classic example. I wonder how many people out there thought they understood what it meant until before seemingly every supplier in the market place twisted it and applied it to describe what they did!...read on
- - -
This is a great surface level article about how to do things that are not always at the the top of our list (below, send one message to everyone we have) and how to do it right.
To implement any of this, your ESP should have all of the tools in their tool box, give them a shout, give me a shout or give Pure360 a shout.
I want to hazard some definitions of these terms, and of course I am open to having these challenged...
All businesses pinch vogue terms and use them to describe what they do. The bigger the issue and phrase, the more companies try to ride the bandwagon.
‘CRM’ was the classic example. I wonder how many people out there thought they understood what it meant until before seemingly every supplier in the market place twisted it and applied it to describe what they did!...read on
- - -
This is a great surface level article about how to do things that are not always at the the top of our list (below, send one message to everyone we have) and how to do it right.
To implement any of this, your ESP should have all of the tools in their tool box, give them a shout, give me a shout or give Pure360 a shout.
Econsultancy & Pure360: Why integrate your email marketing software?
A month ago, Pure360's Marc Munier wrote another useful blog post for Econsultancy about integration of your email marketing software.
It is an insightful article from someone who has obviously experienced and solved these problems on more than one occasion.
I my self am often queried about integration and many marketers will either have a panic attack over it because it sounds so technical and intimidating or will be incredibly inconvenienced that they can't just click their fingers. Fortunately this is not the majority.
All it takes is the inclination to really find out what they want at the end of it all not how to actually do it, just the end result. That will bring with it a clarity that will enable other experts, like myself and Marc make sure you get what you need.
- - -
“Marc have you got a minute?” It always starts that way, I take my headphones out of my ears slowly to try and emphasise my disdain at being interrupted from whatever I am doing...
Plucky Account Manager: “So I’ve got this big client and integration is high on their priorities...”
Me: “And?”
PAM “They want a meeting to find out what we can do for them...”
Me: “Right.”
PAM: “Can you come? They have their technical lead there and I don’t want to be out-teched.”
Me: “Why?”
PAM: “Why what?"
Me: “Why do they want to integrate their email marketing software?”
PAM “?” (this indicates bemusement)
And herein lies the problem, people want to integrate their email marketing software with their customer database, but a lot of the time they don’t know why. What are they going to do when all of this data is at their fingertips?
Now I am not saying that people shouldn’t get all their data in one place because your database marketing effects will be far more effective if you do, but I believe that you need to have the following in mind before you start the (potentially painful let’s be realistic) process.
...read on
It is an insightful article from someone who has obviously experienced and solved these problems on more than one occasion.
I my self am often queried about integration and many marketers will either have a panic attack over it because it sounds so technical and intimidating or will be incredibly inconvenienced that they can't just click their fingers. Fortunately this is not the majority.
All it takes is the inclination to really find out what they want at the end of it all not how to actually do it, just the end result. That will bring with it a clarity that will enable other experts, like myself and Marc make sure you get what you need.
- - -
“Marc have you got a minute?” It always starts that way, I take my headphones out of my ears slowly to try and emphasise my disdain at being interrupted from whatever I am doing...
Plucky Account Manager: “So I’ve got this big client and integration is high on their priorities...”
Me: “And?”
PAM “They want a meeting to find out what we can do for them...”
Me: “Right.”
PAM: “Can you come? They have their technical lead there and I don’t want to be out-teched.”
Me: “Why?”
PAM: “Why what?"
Me: “Why do they want to integrate their email marketing software?”
PAM “?” (this indicates bemusement)
And herein lies the problem, people want to integrate their email marketing software with their customer database, but a lot of the time they don’t know why. What are they going to do when all of this data is at their fingertips?
Now I am not saying that people shouldn’t get all their data in one place because your database marketing effects will be far more effective if you do, but I believe that you need to have the following in mind before you start the (potentially painful let’s be realistic) process.
...read on
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