Constant Contact CEO Gail Goodman: Marketing in a Down Economy
Many ecommerce merchants rely on email marketing to
communicate with their customers. Constant Contact is, perhaps, the
largest self-service email marketing firm and Practical eCommerce
recently spoke with Constant Contact’s CEO, Gail Goodman, about the
slow economy, email marketing, and how merchants should respond to it.
Many ecommerce merchants rely on email marketing to
communicate with their customers. Constant Contact is, perhaps, the
largest self-service email marketing firm and Practical eCommerce
recently spoke with Constant Contact’s CEO, Gail Goodman, about the
slow economy, email marketing, and how merchants should respond to it.
