Email campaign case studies (one good, one bad)
In one week, I heard from two companies in the same industry. The comparison is instructive, I think.
Every month, I get a great email from Paul McGowan, founder of PS Audio. His newsletter is anticipated, personal and relevant. I signed up for it and I look forward to it.
I also got two identical emails (with different subject lines) from a speaker company called Thiel Audio, read on...
Seth tells it like it is!
In one week, I heard from two companies in the same industry. The comparison is instructive, I think.
Every month, I get a great email from Paul McGowan, founder of PS Audio. His newsletter is anticipated, personal and relevant. I signed up for it and I look forward to it.
I also got two identical emails (with different subject lines) from a speaker company called Thiel Audio, read on...
Seth tells it like it is!
