marketingsherpa: Mar 05, 2009
If your marketing team is forced to do more with less, consider tweaking your email strategy and expanding it into other areas. Below we've outlined 7 strategies that come directly from MarketingSherpa's Case Studies and how-to articles. Includes research statistics and choice bits from Sherpa's Case Studies.
Seven Strategies to Heighten Email’s Efficiency
Strategy #1: Use best practices and basic tests
Strategy #2: Nurture leads
Strategy #3: Resurrect dead leads
Strategy #4: Boost user-generated content
Strategy #5: Cut expenses, increase satisfaction, multiply sales
Strategy #6: Sharpen autoresponding email strategy
Strategy #7: Organize and rally grassroots teams
read on...
If your marketing team is forced to do more with less, consider tweaking your email strategy and expanding it into other areas. Below we've outlined 7 strategies that come directly from MarketingSherpa's Case Studies and how-to articles. Includes research statistics and choice bits from Sherpa's Case Studies.
Seven Strategies to Heighten Email’s Efficiency
Strategy #1: Use best practices and basic tests
Strategy #2: Nurture leads
Strategy #3: Resurrect dead leads
Strategy #4: Boost user-generated content
Strategy #5: Cut expenses, increase satisfaction, multiply sales
Strategy #6: Sharpen autoresponding email strategy
Strategy #7: Organize and rally grassroots teams
read on...
