Building Online Communities by the Numbers
By Heidi Cohen, ClickZ, Feb 23, 2009
Sponsored by Omniture
Online communities are growing in this expense-conscious business environment because they provide companies with a cost-effective means to provide presales support, enhance customer loyalty, support the post-purchase process, and gather customer insights. These forums work for a wide variety of product, retail, and small media sites. Here's a set of guidelines to help your company build an active and effective online community. read on...
By Heidi Cohen, ClickZ, Feb 23, 2009
Sponsored by Omniture
Online communities are growing in this expense-conscious business environment because they provide companies with a cost-effective means to provide presales support, enhance customer loyalty, support the post-purchase process, and gather customer insights. These forums work for a wide variety of product, retail, and small media sites. Here's a set of guidelines to help your company build an active and effective online community. read on...
