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Dan Robbins, director of marketing, ClickTracks March 25, 2008
There's a lot more to be learned from your e-mail campaigns than open and clickthrough rates will tell you. By using a Web analytics tool to analyze the behavior of respondents, you can gain valuable insight to just how effective your e-mail campaign is — or isn't.
+ The DMNews Essential Guide to E-mail Marketing is now available as a PDF.