StatShare
Subject lines under 60 or more than 70 characters generate the highest response.
- Alchemy Worx (2008)
-Subject lines under 60 or more than 70 characters generate the highest response.
- Alchemy Worx (2008)
StatShare
Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100%. - Forrester Research (2008)
-Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100%. - Forrester Research (2008)
StatShare
Merging online and offline databases in order to target email offers to customers based on recent online and phone purchase history, resulted in 10% increase in order size and an increase up to $900,000 in sales for each email campaign. - Quill.com case study by Responsys (2007)
-Merging online and offline databases in order to target email offers to customers based on recent online and phone purchase history, resulted in 10% increase in order size and an increase up to $900,000 in sales for each email campaign. - Quill.com case study by Responsys (2007)
StatShare
Email presently generates 21.6% of total revenue from campaigns.
- "The Integrated Marketing Media Mix" Direct Marketing Association (2008)
-Email presently generates 21.6% of total revenue from campaigns.
- "The Integrated Marketing Media Mix" Direct Marketing Association (2008)
More stats....
