Another useful collection from the Email Marketing Manual
in their August 2008 newsletter in association with Pure360
Adding clear focus to advertising emails
When you're selling a huge range of products to a widespread audience, it can be difficult to create clear and focused email marketing campaigns.
Andrew Seel, Managing Director of integrated web marketing agency Qube, takes a look at RS Components' advertising emails, how to streamline content effectively and find out more about the recipients in the process.
Advanced email marketing analytics
So you've got your analytics package installed and you're starting to get a better picture of your audience - where do you go from there?
Using advanced email reporting solutions, you can turn that picture into a detailed profile of your most valuable readers and visitors, maximising their engagement and the potential of your email marketing campaigns.
Pure breaks language barriers
Thanks to an increase in their international client base, Pure has rolled out its email advertising software in a multi-lingual platform, with more languages set to become available later this year.
Managing Director Stuart Hobbs explains how the flexibility offered by multi-lingual email software is benefiting Pure and its clients.