JUNE 17, 2009
Early this year comScore found that e-mail had a 4.4% sales conversion rate in the US.
In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.”
CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters...read on
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Early this year comScore found that e-mail had a 4.4% sales conversion rate in the US.
In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.”
CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters...read on
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