- Emails with shorter subject lines significantly outperformed emails with longer subject lines. - MailerMailer (2008)... read on
- Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. - Direct Marketing Association, "2007 Response Rate Trends Report" (2007) ...read on
- Email is currently driving an average of 16 cents in transactions per message delivered. - Epsilon "Q1 2008 U.S. Email Trends and Benchmark Results" (2008) ...read on
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