Are you getting good deliverability rates? The chances are you could be doing more to improve them.
Internet Service Providers (ISP's), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of opt in email is mistakenly being caught by filters, which could be losing your revenue.
Read on for three key factors to focus on, plus our top tips on how to address them.
By Marc Munier, Commercial Director, Pure360 25/09/2009
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The hardest thing is to revive your reputation when it is gone bad. Subsequently, avoid it at all costs. Do your home work early and don't make mistakes, eg: don't buy lists, make sure your unsubscribes and hard bounces are suppressed from all future campaigns. Even you are towing the DMA guidelines and the law, you can't say that to Spamhaus or spam cop, they don't care because their users don't - they have the power, they have given you their trust along with their email address, don't abuse it!
Internet Service Providers (ISP's), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of opt in email is mistakenly being caught by filters, which could be losing your revenue.
Read on for three key factors to focus on, plus our top tips on how to address them.
By Marc Munier, Commercial Director, Pure360 25/09/2009
- - -
The hardest thing is to revive your reputation when it is gone bad. Subsequently, avoid it at all costs. Do your home work early and don't make mistakes, eg: don't buy lists, make sure your unsubscribes and hard bounces are suppressed from all future campaigns. Even you are towing the DMA guidelines and the law, you can't say that to Spamhaus or spam cop, they don't care because their users don't - they have the power, they have given you their trust along with their email address, don't abuse it!
