Email Transmit: The Art of the Email Letter

You wouldn’t create a print newsletter just to send your friend a thank you note.

In email, as in snail mail, a letter is different from a newsletter. It’s shorter, more personal, probably from someone you know, and is most likely about something fairly specific like a personal message, an announcement, a request, or a specific or surprising piece of news.

Here are some tips for creating email letters, as opposed to other types of email communications
...read on
by Anthony Schneider October 13th, 2009