Email Stat Center Stat Share - 05/05/2008

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StatShare
Optimizing to ensure effective messaging even when images are off delivered an 87 percent increase in clicks. - SubscriberMail (2008)
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StatShare
Half of the respondents made an online purchase in the previous year as a result of permission-based marketing - up three percentage points from one year ago.
- Merkle Inc (2008)
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StatShare
50% of respondents reported that a company that does a good job with email influenced their decision to do business, up 6 percentage points from last year. - Merkle Inc (2008)
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StatShare - USER SUBMITTED
Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients inboxes within the last 12 months. - eConsultancy/Adestra Email Marketing Census (2008)
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StatShare
Email ranks third behind Direct Mail and Telephone as the primary marketing tactic used in the major US Banks and Credit Insititutions.
- DMA "Direct Markgin Facts and Figures in the Financial Services Industry" (2008)