by Justin Premick (15/05/2009)
One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.
Consistency matters - but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are - those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.
So how do you create expectations that you can then meet?
As I see it, you get 3 critical opportunities to do so... read on
-
I find giving the user the truth and all of the relevant information is one of the easiest ways to earn trust.
One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.
Consistency matters - but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are - those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.
So how do you create expectations that you can then meet?
As I see it, you get 3 critical opportunities to do so... read on
-
I find giving the user the truth and all of the relevant information is one of the easiest ways to earn trust.
