Karen J. Bannan
Story posted: March 12, 2009 - 12:14 pm EDT
It’s a widely recognized industry statistic: About half the time e-mails don’t render because the recipients have images turned off. So what’s a marketer to do, then, about e-mail design? Should you bother with images? Should you go text-only? How much time should you allocate to e-mail marketing design? To answer these design-related questions—and to uncover one of the most common misconceptions—‘EMI’ spoke to Jeannette Kocsis, VP-digital strategy and media at Harte-Hanks Inc., a marketing service provider, and Ivan Chalif, director of product marketing for Alterian, a marketing software platform provider.
Lie: You need to control every aspect of your e-mail design.
You’ve probably got several e-newsletters in your inbox that only have a single image. Companies do this all the time, Kocsis said, because they are so worried about their branding message that they feel the need to control it completely. read on...
Story posted: March 12, 2009 - 12:14 pm EDT
It’s a widely recognized industry statistic: About half the time e-mails don’t render because the recipients have images turned off. So what’s a marketer to do, then, about e-mail design? Should you bother with images? Should you go text-only? How much time should you allocate to e-mail marketing design? To answer these design-related questions—and to uncover one of the most common misconceptions—‘EMI’ spoke to Jeannette Kocsis, VP-digital strategy and media at Harte-Hanks Inc., a marketing service provider, and Ivan Chalif, director of product marketing for Alterian, a marketing software platform provider.
Lie: You need to control every aspect of your e-mail design.
You’ve probably got several e-newsletters in your inbox that only have a single image. Companies do this all the time, Kocsis said, because they are so worried about their branding message that they feel the need to control it completely. read on...
