Another bit of gold from Mark Brownlow this week where he talks us through the little know details of optimising your use of the sign-up form in "Subscription forms: list growth and sign-up language" (February 03, 2010).
For some reason the wording used in the form is never really thought of as that important, as long as you have a form and it say subscribe normally you'd think it'll be fine. Mark tells us how we can make it even better and really build lists...read on
Finally, having a sign-up form on every page of the site is becoming the must do thing rather than a branding choice.
There have been a few differing opinions over the years about the sign-up form.
1. Just ask for the email address,
2. Ask for email and first name,
3. Link to a giant form to ask for everything,
4. Submitting the tiny form that just asks for your email, takes you to another form which asks you more.
Personally, I am a fan of option 1 with a twist. Take the email address and send a welcome message straight away with a call to action to go and enter more details and always allow people to manage those details from every email. Some times it could be a call to action, maybe even with an incentive.
I'm loving Pure360's Automations tool that makes it so easy to set-up - but I am biased, make your own decision - feel free to let me know if you agree.
For some reason the wording used in the form is never really thought of as that important, as long as you have a form and it say subscribe normally you'd think it'll be fine. Mark tells us how we can make it even better and really build lists...read on
Finally, having a sign-up form on every page of the site is becoming the must do thing rather than a branding choice.
There have been a few differing opinions over the years about the sign-up form.
1. Just ask for the email address,
2. Ask for email and first name,
3. Link to a giant form to ask for everything,
4. Submitting the tiny form that just asks for your email, takes you to another form which asks you more.
Personally, I am a fan of option 1 with a twist. Take the email address and send a welcome message straight away with a call to action to go and enter more details and always allow people to manage those details from every email. Some times it could be a call to action, maybe even with an incentive.
I'm loving Pure360's Automations tool that makes it so easy to set-up - but I am biased, make your own decision - feel free to let me know if you agree.
