The email marketing industry has never had a consensus around
metrics, something that contributes to its reputation as an immature
marketing channel. When I heard about the Measurement and Accuracy
Roundtable at the eec I was excited to join the metrics conversation
and help contribute to solidifying some table-stakes metrics.
Less than a year later we've come up with a proposal
- one that represents a large step forward for email marketers.
However, it also means a good bit of work. Many email marketing service
providers (ESPs), email marketing vendors and individual marketers now
have to start considering some new numbers...read on