In her article for ClickZ on Mar 16, 2009: The Future of E-Mail: Four New Marketing Segments You Need to Know About, Jeanniey Mullen describes some of the new marketing segments which are more orientated around the long tail rather than the quick hit.
A lot of this is related to the deliverability issues that have appeared more recently. Senders have realised that throwing as many emails out as possible and trying to get in front of as many people who's email address they have as they can, have found that they are stuggling to get in the inbox.
The way forward now is to focus on permission. Interacting with the people who want to be interacted with. Jeanniey tells us how to find some key areas of interaction and advises us how to interact back ...read on
A lot of this is related to the deliverability issues that have appeared more recently. Senders have realised that throwing as many emails out as possible and trying to get in front of as many people who's email address they have as they can, have found that they are stuggling to get in the inbox.
The way forward now is to focus on permission. Interacting with the people who want to be interacted with. Jeanniey tells us how to find some key areas of interaction and advises us how to interact back ...read on
