Uncover the True Value of a Customer's Email Address
The List Growth and Engagement Roundtable has developed an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings, including deployment costs, list growth calculations, and much more.
Buy the ROI Calculator here (optimized for retailers; other verticals to be added soon). It's free for Platinum Members and available at a discount for Silver and Gold Members.
See a sample of the ROI Calculator in action or try the handy mini calculator for a small taste of what's in the full ROI Calculator