Email activity and promotional trends during the past week:
The RetailEmail Index rose 10% to 246—a new year-to-date high—during the week ending Nov. 23, and is up 28% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers sent nearly 2.5 promotional emails each last week.
*The RetailEmail Index is a general measure of the promotional email volume generated by 100 of the top online retailers.
Last week, 95% of the retailers in the RetailEmail Index send out at least one promotional email, up from 92% the week prior, and up from 87% during the 4-weeks-ago period.
Christmas (Dec. 25): Just like last year, I’ve stopped counting holiday references because nearly every retail email has a holiday angle to it at this point.
Thanksgiving (Nov. 22): The retailers in the RetailEmail Index sent 50 emails referencing Thanksgiving last week, up from 28 the week before.
Black Friday (Nov. 23): There were 44 emails referencing to Black Friday last week, up from 3 the week prior.
Cyber Monday (Nov. 26): There was 1 email that referenced Cyber Monday last week, up from zero the week before.
Other things referenced by retailers: winter sports, holiday parties