Email marketers face consumer wrath

I said something along these line back in February - when I stated that due to the stronger reaction from recipients and email hosts - acquision email campaigns (cold emails) along with the buying of data may well be no its way out. Mainly due to consumer reaction, which will govern the way the ISPs react to sending servers and email addresses.

Business has always included cold calling or prospecting.
How do you know if a potential customer is interested if you never ask?
You would never know if you did not ask, and like cold calling, email is another tool in the sales kit.
Consumers are wise to this, and the days of the email sales pitch for legit marketing may be numbered.

...whole story here