Designing and building an email is different to designing and building for a website or online banner. If one of your emails is not looking the same in the inbox as in the designed image you approved, you’ll probably find that the designer is not aware of the difference between the two types of build.
If you already know your HTML stuff and are looking for a more in-depth guide to creating code for email, you can download ‘Creative Guidelines for Emails’.
The guide includes a fifteen step 'Creative Design Checklist', overview to rendering (the way images are loaded) and Jargon busting glossary.
...Download the guide from Pure360.com now
Free pdf Download - Creative Guidelines for Emails
This is one for the coders...
Email and HTML
Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag conventions.
There are many elements to be considered in creating a great HTML email. This guide should greatly help coders to avoid nearly all problems and subsequently speed up the trial and error testing process. But although this guide is intended to cover as much of the requirements as possible, without actually doing it, there is never a replacement for real testing.
This guide includes an overview of:
...Download the guide from Pure360 now
Email and HTML
Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag conventions.
There are many elements to be considered in creating a great HTML email. This guide should greatly help coders to avoid nearly all problems and subsequently speed up the trial and error testing process. But although this guide is intended to cover as much of the requirements as possible, without actually doing it, there is never a replacement for real testing.
This guide includes an overview of:
- WYSIWYG editors
- CSS and Styling
- The HTML page
- Images
- Content and Deliverability tips
...Download the guide from Pure360 now
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