Get In The Inbox
Email Marketing Tips'n'Tricks, Deliverability, Best Practice, Creative Optimisation and more
IEMS12
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The Double Opt-in - I'm a fan, are you?
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Double Opt-in is the only sure fire way to ensure that people who fill out your sign-up forms actually own that email address because they t...
Free pdf Download: The Marketer's guide to Email Design
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Designing and building an email is different to designing and building for a website or online banner. If one of your emails is not looking ...
Free pdf Download - Creative Guidelines for Emails
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This is one for the coders... Email and HTML Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag...
Beating Amazon's Bulk Email Marketing Strategy
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Amazon is widely seen as the number one site for relevant, targeted user content on their ecommerce platform. This view seems to have leaked...
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